FAB Biennale Collaterals.
timeline. 2020
client. FAB Biennale, FYI-IP, Mumbai
type. Print & Digital Adapts
Brief
The FAB Biennale is the future-focussed fest to bring together design disruptors, thinkers and thought leaders. The aim was to create compelling designs for print and digital posters on the theme of LIFE interpreted as disruption going through linear lines.
Design & Ideation
This stage was ideated on the lines of light entering our life. As the theme suggests, life is something that is lived. The aim was to think of an emotional experience that would touch viewers emotionally by creating a space that gives them peace.
The placement of the logo, font application and colour scheme follows the basic design language of the FAB Biennale but also sees a shift from black to white. Linear Lines are also added to the design hinting towards the theme of FAB 2020.
A vector video to depict a ray of light illuminating a dark space and unveiling the FAB 2020 logo, with a “Coming Soon” banner to announce the second edition of the FAB Biennale. The video was then referenced for the final website animation which pops up as soon as you visit www.fabbiennale.com
Print Implementation
Final mockups for the posters for the FAB Biennale 2020 Event were designed keeping in mind the theme and the creative language of linear lines. The creatives designed were simple, followed a minimalist approach and were black and white.
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The nature of the lines used in the design was thought-provoking and disruptive.
Size of the posters : 420 x 594mm
and 297 x 420mm
Printing Method : Laser Printing
Social Media Creatives
Additional creatives were designed to be prepared to create IG posts in the future. These creatives also posed as a reference and thematic design language for the other deliverables. These also brought clarity while pitching FAB Biennale to the sponsors.
